{ "document": { "document_id": "doc-indx-co-update-june-23-july-5-ai-customer-reach", "title": "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era", "slug": "indx-co-update-june-23-july-5-a-new-way-to-reach-customers-in-the-ai-era", "document_type": "community-summary", "author": "Eddie Soehnel", "created_at": "2026-07-05", "summary": "A community update exploring how AI portals, GEO/AEO, skill packs, and MCP endpoints may create a new customer access and subscription rail. It also shares recent findability resources related to content audits, open SEO tooling, llms.txt, agentic resource discovery, AI-driven buyer behavior, and technical content marketing.", "tags": [ "ai-findability", "geo", "aeo", "mcp", "skill-packs", "customer-access", "content-structure", "ai-era-marketing" ], "source_path": "content/community-summaries/indx-co-update-june-23-july-5-a-new-way-to-reach-customers-in-the-ai-era.md", "canonical_url": "https://indx.earth/community-summaries/indx-co-update-june-23-july-5-a-new-way-to-reach-customers-in-the-ai-era.html", "materialization_profile": "minimal-static-plus", "materialization_level": 2, "license": "https://creativecommons.org/licenses/by/4.0/", "usageInfo": "https://indx.earth/wiki/license/" }, "chunks": [ { "chunk_id": "chk-7d164d7b-2619-427c-9746-997716216af8", "knowledge_id": "kid-8e0203cb-c529-4e66-af8d-7c176a15fd2e", "chunk_label": "ai-as-customer-front-door", "knowledge_label": "ai-era-customer-access-shift", "order": 1, "heading_path": [ "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era" ], "content": "# iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era\n\nI am seeing an emerging new rail for reaching customers. It is early, but I think it is important enough that every business should start paying attention now.\n\nThe shift is simple: more consumers are starting to use AI as their main portal to the digital world. Instead of going to websites, apps, search engines, social feeds, or inboxes first, they are asking AI to bring the right information to them.\n\nThat creates a big question for every brand: How do we reach customers when the customer’s AI becomes the front door?\n\nPart of the answer is GEO/AEO, or generative engine optimization and answer engine optimization. I covered this in the Master Findability framework. This is the new form of SEO: structuring your content so AI systems can find it, understand it, trust it, and use it in answers.\n\nBut I think there is another piece emerging that may become just as important as email lists and social posts.", "summary": "Frames the emerging shift where consumers use AI as a primary digital portal and brands must prepare to reach customers through the customer's AI interface.", "tags": [ "ai-portals", "geo", "aeo", "customer-access", "findability" ], "semantic_core": { "content_type": "strategic-framing", "domain": [ "AI findability", "customer acquisition", "digital strategy" ], "primary_topic": "AI becoming the customer front door", "entities": [ "GEO", "AEO", "Master Findability framework" ], "key_concepts": [ "AI portals", "generative engine optimization", "answer engine optimization", "structured content", "AI answers" ] }, "context": { "scope": "June 23-July 5 2026 iNDX CO+ community update.", "intended_audience": [ "business owners", "brand leaders", "AI findability practitioners" ] } }, { "chunk_id": "chk-0034645c-1d1e-4f7a-815a-453b28dd7b57", "knowledge_id": "kid-cdb748c0-07d8-4074-9bc0-c322f0dc4ad6", "chunk_label": "skill-packs-and-mcp-access", "knowledge_label": "mcp-brand-access-rail", "order": 2, "heading_path": [ "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era" ], "content": "That piece is skill packs (discussed in our last email: https://indx.earth/community-summaries/indx-co-update-june-8-june-22-wow-we-just-took-a-2-year-leap-forward-for-paddlenet-and-every-business-everywhere-and-get-yourself-to-the-colab-in-october-heres-why.html) connected to MCP.\n\nThink of MCP as a door that lets an AI model access a brand’s content, tools, products, offers, events, or data. A business creates an MCP endpoint. A user adds that endpoint to their AI tool of choice. Then, when the user asks a question, or when their AI runs a workflow for them, the AI can open that door and pull in the right information.", "summary": "Introduces skill packs connected to MCP as a possible new mechanism for letting AI models access brand content, tools, products, offers, events, or data.", "tags": [ "mcp", "skill-packs", "brand-access", "ai-connectors" ], "semantic_core": { "content_type": "concept-introduction", "domain": [ "AI agents", "brand infrastructure", "customer access" ], "primary_topic": "Skill packs and MCP as a brand access layer", "entities": [ "MCP", "skill packs" ], "key_concepts": [ "MCP endpoint", "AI tool", "brand content access", "custom connectors" ] }, "context": { "scope": "June 23-July 5 2026 iNDX CO+ community update.", "intended_audience": [ "business owners", "developers", "AI practitioners" ] } }, { "chunk_id": "chk-c73dca26-a045-4fcf-98e9-5344625bd6c1", "knowledge_id": "kid-011416d9-1399-427c-abdb-a26716048575", "chunk_label": "mcp-as-customer-subscription-rail", "knowledge_label": "ai-mediated-customer-subscription", "order": 3, "heading_path": [ "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era" ], "content": "This could become a new customer subscription rail.\n\nToday, we send emails to subscribers. Those emails might include content, products, offers, event dates, resources, updates, and announcements. But the customer still has to open the email, scan it, filter it, and decide what matters.\n\nWhat if their AI did that for them?\n\nOne customer might only want offers. Another might only want events. Another might want technical resources. Another might want product updates based on what they already bought.\n\nInstead of every customer receiving the same email and doing the filtering themselves, their AI could query the brand, pull the latest information, filter it around that customer’s needs, and present only what matters.\n\nThat is powerful.", "summary": "Explains how MCP could become a customer subscription rail where a customer's AI filters brand information around individual needs instead of relying on broad email distribution.", "tags": [ "mcp", "subscription-rail", "email", "personalization", "customer-filtering" ], "semantic_core": { "content_type": "strategic-analysis", "domain": [ "customer communication", "AI marketing", "subscription systems" ], "primary_topic": "MCP as an AI-mediated customer subscription rail", "entities": [ "MCP" ], "key_concepts": [ "customer subscription rail", "AI filtering", "offers", "events", "product updates", "email replacement" ] }, "context": { "scope": "June 23-July 5 2026 iNDX CO+ community update.", "intended_audience": [ "business owners", "marketers", "customer experience teams" ] } }, { "chunk_id": "chk-c98fcfdd-df34-4d83-8538-6b3c8e230f54", "knowledge_id": "kid-19202d87-7d74-49f7-ae13-fdf62be13340", "chunk_label": "structured-content-business-value", "knowledge_label": "ai-ready-publishing-engagement-benefits", "order": 4, "heading_path": [ "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era" ], "content": "It is less work for the customer. It is more relevant. It should create better engagement. And for the business, it could mean less pressure to keep creating new messages for every channel. If the content is already published and structured correctly, AI can retrieve and use what it needs.\n\nI am already seeing this emerge in the tech world. Tools like Codex Desktop and Claude Desktop already let users add MCP servers or custom connectors. This is still early, but the pattern is clear.\n\nI have not yet seen enough around attribution and tracking. Businesses will need to know what customers are seeing, what the AI is pulling, and whether it is working. I expect that layer will emerge.\n\nBut you can already see where this goes.", "summary": "Describes the business and customer value of AI-ready structured content, including relevance, reduced customer effort, improved engagement, and the need for future attribution and tracking.", "tags": [ "structured-content", "customer-engagement", "attribution", "tracking", "ai-retrieval" ], "semantic_core": { "content_type": "business-implication", "domain": [ "AI-ready publishing", "customer engagement", "marketing operations" ], "primary_topic": "Business value of structured content for AI retrieval", "entities": [ "Codex Desktop", "Claude Desktop", "MCP" ], "key_concepts": [ "relevance", "engagement", "content retrieval", "custom connectors", "attribution", "tracking" ] }, "context": { "scope": "June 23-July 5 2026 iNDX CO+ community update.", "intended_audience": [ "business owners", "marketers", "AI findability practitioners" ] } }, { "chunk_id": "chk-09c99103-729c-44f7-81c6-59a3f8f3c688", "knowledge_id": "kid-86686626-f961-4cc7-bda7-2788303e8740", "chunk_label": "personalized-mcp-customer-profile", "knowledge_label": "one-to-one-ai-mediated-marketing", "order": 5, "heading_path": [ "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era" ], "content": "What if a customer adds your MCP endpoint and connects it to their email address or customer profile? What if their AI can access their transaction history, preferences, event registrations, or past purchases? Now the AI can filter your content around that specific customer.\n\nThat is the long-promised idea of one-to-one marketing, but finally with the technical pieces starting to come together.\n\nWe have email. We have social. We have text. Now we may have MCP-based access, a far more superior way to communicate with our customers", "summary": "Shows how connecting an MCP endpoint to customer profile data could enable AI-mediated personalization using transaction history, preferences, event registrations, or past purchases.", "tags": [ "personalization", "customer-profile", "mcp", "one-to-one-marketing" ], "semantic_core": { "content_type": "future-scenario", "domain": [ "personalization", "customer data", "AI marketing" ], "primary_topic": "Customer-profile-aware MCP personalization", "entities": [ "MCP" ], "key_concepts": [ "customer profile", "transaction history", "preferences", "event registrations", "past purchases", "one-to-one marketing" ] }, "context": { "scope": "June 23-July 5 2026 iNDX CO+ community update.", "intended_audience": [ "business owners", "marketers", "customer data teams" ] } }, { "chunk_id": "chk-3e188795-4bfe-4b2f-bcd1-cd9535972aa2", "knowledge_id": "kid-442b2423-cac8-47a4-9988-3b7c1ee1ce02", "chunk_label": "strategic-planning-for-mcp-access", "knowledge_label": "business-readiness-for-ai-customer-access", "order": 6, "heading_path": [ "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era" ], "content": "My goal is not to turn everyone into a developer. My goal is to help you see where this is going so you can start planning now.\n\nDo not look at this and say, “This is too technical. I cannot afford this. I cannot build this.”\n\nThis will get easier. It will get cheaper. The tools will improve. The important work right now is to think strategically: \n\n1. What do you want customers to receive from you?\n2. What information should their AI be able to access?\n3. What content, offers, events, products, or services should be structured now so this becomes easier later?\n\nI am already working on this for PaddleNet and thinking through how I might use it in my pet business.\n\nYou should start thinking about it for your business too.", "summary": "Encourages businesses to start strategic planning for AI-mediated customer access by identifying what customers should receive, what AI should access, and what should be structured now.", "tags": [ "strategic-planning", "mcp-readiness", "ai-customer-access", "structured-content" ], "semantic_core": { "content_type": "planning-guidance", "domain": [ "business strategy", "AI readiness", "content operations" ], "primary_topic": "Planning for future MCP-based customer access", "entities": [ "PaddleNet" ], "key_concepts": [ "business readiness", "customer information access", "structured offers", "structured events", "structured products" ] }, "context": { "scope": "June 23-July 5 2026 iNDX CO+ community update.", "intended_audience": [ "business owners", "operators", "marketers" ] } }, { "chunk_id": "chk-a8b8a99c-ccbb-4397-8075-0b8172564e5d", "knowledge_id": "kid-a1978981-4274-4d6b-963a-90d7757fa689", "chunk_label": "collaborative-learning-call-to-action", "knowledge_label": "community-learning-ai-era", "order": 7, "heading_path": [ "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era" ], "content": "If you want to brainstorm, reply to this email and we can set up a virtual meeting, or join one of my open office hours (https://eddiesoehnel.com/scheduling/). The more we talk through these emerging tools together, the faster we all learn. We cannot do this alone. We have to crowdsource the learning and help each other. That is how we win in the AI era: individually in our businesses, and collectively across our industries, communities, and economy.", "summary": "Invites readers to brainstorm through email, virtual meetings, or open office hours and frames shared learning as important for succeeding in the AI era.", "tags": [ "community-learning", "open-office-hours", "ai-era", "collaboration" ], "semantic_core": { "content_type": "call-to-action", "domain": [ "community learning", "AI adoption", "business support" ], "primary_topic": "Collaborative learning around emerging AI tools", "entities": [ "Eddie Soehnel" ], "key_concepts": [ "brainstorming", "virtual meeting", "open office hours", "crowdsourced learning" ] }, "context": { "scope": "June 23-July 5 2026 iNDX CO+ community update.", "intended_audience": [ "iNDX community members", "business owners", "AI learners" ] } }, { "chunk_id": "chk-60da192e-3bdf-4ed9-9410-1a45c428f4b2", "knowledge_id": "kid-f13b841a-617d-481a-b390-240c17eb7635", "chunk_label": "findability-resource-section-introduction", "knowledge_label": "findability-resource-roundup", "order": 8, "heading_path": [ "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era", "Findability: Main Category" ], "content": "## Findability: Main Category\n\nHere are recent links I found helpful.", "summary": "Introduces the Findability resource roundup section for recent links the author found helpful.", "tags": [ "findability", "resource-roundup", "links" ], "semantic_core": { "content_type": "resource-section-introduction", "domain": [ "AI findability", "resource curation" ], "primary_topic": "Findability resource roundup introduction", "entities": [], "key_concepts": [ "helpful links", "findability resources" ] }, "context": { "scope": "June 23-July 5 2026 iNDX CO+ community update.", "intended_audience": [ "iNDX community members", "AI findability practitioners" ] } }, { "chunk_id": "chk-297cb3ce-0220-4c10-8518-7a8edecab0ca", "knowledge_id": "kid-6e6d42cf-4b54-4db7-9c02-9042d027f875", "chunk_label": "content-audit-agent-workflows-resource", "knowledge_label": "ai-assisted-content-audit-workflows", "order": 9, "heading_path": [ "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era", "Findability: Main Category" ], "content": "6 content audit workflows to build in Claude (or Codex or any agent) \nGood practical workflows for using Claude, Codex, or another AI agent to run content audits faster. Helpful if you want to start turning content review into a repeatable AI-assisted process.\nhttps://community.indx.earth/t/6-content-audit-workflows-to-build-in-claude-or-codex-or-any-agent-/184\nhttps://searchengineland.com/content-audit-workflows-claude-481099", "summary": "Highlights practical workflows for using Claude, Codex, or another AI agent to run repeatable content audits faster.", "tags": [ "content-audits", "codex", "claude", "ai-agents", "workflows" ], "semantic_core": { "content_type": "resource-item", "domain": [ "content operations", "AI workflows", "findability" ], "primary_topic": "AI-assisted content audit workflows", "entities": [ "Claude", "Codex", "Search Engine Land" ], "key_concepts": [ "content audit", "AI agent workflow", "repeatable review process" ] }, "context": { "scope": "June 23-July 5 2026 iNDX CO+ community update.", "intended_audience": [ "content teams", "SEO/GEO practitioners", "AI workflow builders" ] } }, { "chunk_id": "chk-2d7482a9-6f1f-4982-a4e9-1077da210bad", "knowledge_id": "kid-33f75e8a-1a53-4790-a1c7-c542cd38b054", "chunk_label": "open-seo-alternative-resource", "knowledge_label": "open-source-seo-tools-with-mcp", "order": 10, "heading_path": [ "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era", "Findability: Main Category" ], "content": "Free alternative to Semrush and Ahrefs\nOpen SEO looks like a useful open-source alternative to expensive SEO tools like Semrush and Ahrefs. It also includes an MCP server and skills, which means it can connect into AI agent workflows. You can self-host it or run it through Cloudflare.\nhttps://community.indx.earth/t/free-alternative-to-semrush-and-ahrefs/183\nhttps://github.com/every-app/open-seo", "summary": "Points to Open SEO as an open-source alternative to tools like Semrush and Ahrefs, with MCP server and skill support for AI agent workflows.", "tags": [ "open-seo", "mcp", "seo-tools", "open-source", "ai-agent-workflows" ], "semantic_core": { "content_type": "resource-item", "domain": [ "SEO tooling", "open-source software", "AI agents" ], "primary_topic": "Open-source SEO tooling with MCP support", "entities": [ "Open SEO", "Semrush", "Ahrefs", "Cloudflare" ], "key_concepts": [ "open-source SEO", "MCP server", "skills", "self-hosting", "Cloudflare" ] }, "context": { "scope": "June 23-July 5 2026 iNDX CO+ community update.", "intended_audience": [ "SEO practitioners", "website builders", "AI workflow builders" ] } }, { "chunk_id": "chk-a0b176cf-331a-4601-a41e-d04ec0a8bf47", "knowledge_id": "kid-8fde30a5-35d9-43d1-bcad-428c4be27380", "chunk_label": "llms-txt-pressure-resource", "knowledge_label": "llms-txt-limitations-and-structured-content", "order": 11, "heading_path": [ "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era", "Findability: Main Category" ], "content": "Llms.txt is under pressure\nAhrefs reported that most llms.txt files in its study received no requests in May 2026. The implication is clear: keep llms.txt, but do not rely on it alone. The stronger strategy is still structured, crawlable, semantically organized content with clear entity, trust, provenance, and discovery signals.\nhttps://community.indx.earth/t/llms-txt-is-under-pressure/182\nhttps://ahrefs.com/blog/llmstxt-study", "summary": "Summarizes evidence that most llms.txt files in an Ahrefs study received no requests in May 2026 and recommends not relying on llms.txt alone.", "tags": [ "llms-txt", "structured-content", "ai-crawling", "trust-signals", "provenance" ], "semantic_core": { "content_type": "resource-item", "domain": [ "AI discoverability", "technical SEO", "structured publishing" ], "primary_topic": "Limits of llms.txt and the need for stronger structured content", "entities": [ "Ahrefs", "llms.txt" ], "key_concepts": [ "crawlable content", "semantic organization", "entity signals", "trust signals", "provenance", "discovery signals" ] }, "context": { "scope": "June 23-July 5 2026 iNDX CO+ community update.", "intended_audience": [ "website owners", "SEO/GEO practitioners", "AI findability practitioners" ] } }, { "chunk_id": "chk-cee06606-661e-4f7a-b0ce-c5d8529308a4", "knowledge_id": "kid-2e3f6961-2998-4542-bb9d-91b04deeb2cd", "chunk_label": "agentic-resource-discovery-specification-resource", "knowledge_label": "agentic-resource-discovery-and-master-findability", "order": 12, "heading_path": [ "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era", "Findability: Main Category" ], "content": "Announcing the Agentic Resource Discovery specification\nGoogle announced a new Agentic Resource Discovery specification with support from several major platforms. This reinforces the direction of the Master Findability Framework: make content easier for AI agents to discover, understand, and use.\nhttps://community.indx.earth/t/announcing-the-agentic-resource-discovery-specification/181\nhttps://developers.googleblog.com/announcing-the-agentic-resource-discovery-specification", "summary": "References Google's Agentic Resource Discovery specification as support for making content easier for AI agents to discover, understand, and use.", "tags": [ "agentic-resource-discovery", "google", "ai-agents", "master-findability-framework" ], "semantic_core": { "content_type": "resource-item", "domain": [ "AI agent discovery", "web specifications", "findability" ], "primary_topic": "Agentic Resource Discovery specification and AI findability", "entities": [ "Google", "Agentic Resource Discovery specification", "Master Findability Framework" ], "key_concepts": [ "agentic discovery", "AI agents", "discoverable content", "structured resources" ] }, "context": { "scope": "June 23-July 5 2026 iNDX CO+ community update.", "intended_audience": [ "AI findability practitioners", "website builders", "developers" ] } }, { "chunk_id": "chk-aad4716a-af6e-456e-a330-477d922f2e2f", "knowledge_id": "kid-88c01f3d-9293-4e6e-a4e4-2b142a8c5a79", "chunk_label": "ai-brand-recommendations-buyer-behavior-resource", "knowledge_label": "ai-recommendations-and-customer-acquisition", "order": 13, "heading_path": [ "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era", "Findability: Main Category" ], "content": "When AI recommends your brand, buyer behavior changes\nThis is useful data confirming what many of us already suspected: AI recommendations can influence downstream search, website visits, and product discovery. The practical implication is that being visible to AI systems is becoming part of the customer acquisition path.\nhttps://community.indx.earth/t/when-an-ai-platform-recommends-your-brand-to-someone-new-that-person-becomes-182-more-likely-to-search-you-on-google-117-more-likely-to-visit-your-site-and-185-more-likely-to-view-your-products-on-a-retailer-s-page-within-the-week/180\nhttps://scrunch.com/blog/prompt-to-purchase-pipeline-how-ai-influences-buyer-behavior", "summary": "Highlights data suggesting AI recommendations influence downstream search, website visits, product discovery, and the customer acquisition path.", "tags": [ "ai-recommendations", "buyer-behavior", "customer-acquisition", "product-discovery" ], "semantic_core": { "content_type": "resource-item", "domain": [ "AI marketing", "buyer behavior", "customer acquisition" ], "primary_topic": "AI recommendations influencing buyer behavior", "entities": [ "Scrunch" ], "key_concepts": [ "AI recommendations", "downstream search", "website visits", "product discovery", "customer acquisition" ] }, "context": { "scope": "June 23-July 5 2026 iNDX CO+ community update.", "intended_audience": [ "business owners", "marketers", "AI findability practitioners" ] } }, { "chunk_id": "chk-05e60254-5b07-4e48-842e-48ae3542b0ed", "knowledge_id": "kid-6a410f6a-4a73-4cf5-8486-f874c5d51a02", "chunk_label": "technical-content-marketing-resource", "knowledge_label": "durable-content-strategy-for-geo-seo", "order": 14, "heading_path": [ "iNDX CO+ Update - June 23-July 5: A New Way To Reach Customers In The AI Era", "Findability: Main Category" ], "content": "Content Marketing Is Getting Technical. That's Not the Problem\nThis is a good look at the leading edge of SEO and GEO. The technical work is becoming more accessible, but the deeper issue is business strategy. If a business has to constantly chase every new technical tactic, that is hard to sustain. The better path is to build durable differentiation through strong content structure, clear entities, trust signals, and AI-ready publishing.\nhttps://community.indx.earth/t/content-marketing-is-getting-technical-that-s-not-the-problem/179\nhttps://projects.eddiesoehnel.com/adminprojects/seo-geo-OPEN\nhttps://inatoncheva.substack.com/p/content-marketing-is-getting-technical", "summary": "Frames technical SEO and GEO work as more accessible while emphasizing durable business strategy through strong content structure, entities, trust signals, and AI-ready publishing.", "tags": [ "content-marketing", "geo", "seo", "business-strategy", "ai-ready-publishing" ], "semantic_core": { "content_type": "resource-item", "domain": [ "content marketing", "SEO", "GEO", "business strategy" ], "primary_topic": "Technical content marketing and durable AI-ready strategy", "entities": [ "Master Findability Framework" ], "key_concepts": [ "technical tactics", "business strategy", "durable differentiation", "content structure", "entities", "trust signals" ] }, "context": { "scope": "June 23-July 5 2026 iNDX CO+ community update.", "intended_audience": [ "business owners", "content marketers", "SEO/GEO practitioners" ] } } ] }