iNDX CO+ Update (Mar 16–29): I’m releasing the next tool. Takes 10 minutes. Changes everything.

Summary

I’m releasing a new tool for everyone to start using. The SEO tool I shared in January was for organizations—this one is for people. Here’s where it fits.

iNDX is building structured data layers so AI can find, understand, and act on information—unlocking opportunities for companies and individuals at a level we’ve never seen before.

There are four branches (I call them signal intelligence graphs):

This tool is for nSIG.

We’ve all been told to “network”—LinkedIn, resumes, profiles, posts, comments…endless activity. Let’s be honest: it returns noise. What if you could network deeply and thoroughly with hundreds of the right people? EVERY. SINGLE. DAY. Without wasting time on traditional networking that offers very low signal to noise.

I’ve spent 10+ years thinking - sort of obsessing - about this problem and believe the solution is finally here. This unlocks what I call latent capacity—the unrealized value sitting inside people across our industry. If we activate it, the upside is massive.

What you do now

Create your Personal Identity Document (PID).

What happens next

Soon, you’ll submit:

That’s it.

No profiles. No feeds. No “networking.”

From there, the nSIG will:

This replaces scrolling, posting, pitching, and algorithm games.

What matters now

This only works if we all participate. Please, build your PID. Then spend 5 minutes per week updating it as your work evolves.

You do your part—I’ll do mine building iNDX.

Get started
Start with the PID template here: https://docs.google.com/document/d/1zcdaWYdqMUOXu690om0NfgJ0-mf0lyyBQw6rKeg7uKM/edit?usp=sharing

My PID (public example): https://docs.google.com/document/d/11VTzz5sotLQ41TjxoMy-1LgEB37hTQhVi5GLxjYReHg/edit?usp=sharing

Note: I’ve been building mine for 10 years—don’t let that intimidate you. You can get most of the way there very quickly using the template.

For more, read my short white paper on Decentralized AI-Native Professional Networking: https://docs.google.com/document/d/1ZRELDV0Z77YeVsxXid1EFsATBwrmexVJHhwc1faIIzI/edit?usp=sharing

Findability: Main Category

Google indexed most pages quickly, but without authority, unique insight, or trust signals, rankings collapsed within months
A large-scale experiment reinforces a core principle: AI-generated content can be indexed quickly, but without authority, differentiation, and trust signals, rankings deteriorate over time. Scale alone is not a durable strategy.
https://community.indx.earth/t/google-indexed-most-pages-quickly-but-without-authority-unique-insight-or-trust-signals-rankings-collapsed-within-months/155
https://searchengineland.com/ai-generated-content-google-search-experiment-472234

Walmart says ChatGPT checkout converted 3x worse than its own website
Early behavior showed users transacting inside chat interfaces, but this data suggests a shift: AI may remain dominant for discovery, while transactions revert to optimized retailer environments or dedicated agents.
https://community.indx.earth/t/walmart-says-chatgpt-checkout-converted-3x-worse-than-its-own-website/154
https://martech.org/walmart-says-chatgpt-checkout-converted-3x-worse-than-its-own-website

Content Trust Analysis System
A structured framework for diagnosing where content breaks in the conversion journey. While positioned for B2B, the methodology is portable across models and includes actionable prompts for AI-assisted analysis.
https://community.indx.earth/t/content-trust-analysis-system/153
https://startupgtm.substack.com/p/content-trust-analysis-system

Findability: Main Category

94% of AI citations come from non-paid sources. Gartner is telling CMOs to double their PR budgets by 2027
Findability is increasingly driven by third-party validation. AI systems disproportionately cite earned media and external signals, reinforcing the importance of PR, authority, and ecosystem reputation.
https://community.indx.earth/t/94-of-ai-citations-come-from-non-paid-sources-gartner-is-telling-cmos-to-double-their-pr-budgets-by-2027/152
https://threadreaderapp.com/thread/2032431182529323460.html